• Lifestyle

Toiletpaper Street

A dreamlike, surreal installation by Cattelan and Ferrari transforms Via Balzaretti into an extraordinary visual experience

Where
Milano

It is hard to ignore such a colourful, extreme building. It seems to have come out of a strongly coloured dream, a strange fantasy where many male hands hold up red lipsticks against an incredible blue background.

 

This is the headquarters to Toilet Paper, the magazine created in 2010 from a partnership between internationally famous artist, Maurizio Cattelan with photographer Pierpaolo Ferrari and the front is only a taste of what is inside. The pop, dreamlike and surreal image created with this publication invaded the external spaces of the headquarters on the occasion of the Fuorisalone 2022. Since then, Via Giuseppe Balzaretti has changed face permanently, from tranquil, almost anonymous street to a place of pilgrimage for designers, tourists and the simply curious. The monumental installation has remained at the disposal of the city and the street architecture with the graphic Trumpets, Flowers with Holes and Roses, have become off-scale pages of the magazine. An immersive experience that fills the façades of an OTT image, with visionary style and form. Always open, always available, this important urban intervention breaks through the static look of life in a direct dialogue with the public. A colourful heritage in the hands of the city and its inhabitants, and one that is difficult to forget.

(Ph: fuorisalone.it)
Take me here: Toiletpaper Street

Places

Museo Giovani Artisti (Young Artists Museum)

  • Art & Culture
Museo Giovani Artisti (Young Artists Museum)
1 mt

ArtLine

An open-air collection spread through one of the most modern districts of Milan, CityLife
  • Art & Culture
ArtLine
1 mt

L.O.V.E.

Art that surprises and creates debate, the most thought-provoking by Maurizio Cattelan in Piazza Affari
  • Art & Culture
L.O.V.E.
1 mt

The Grande Disco

A revelation of movement beyond the static, the art of Arnaldo Pomodoro between order and chaos, just a short walk from the city centre
  • Art & Culture
The Grande Disco
1 mt

Museo del Novecento

A permanent collection of XXth century artwork inside Palazzo Arengario only a few steps away from the Vittorio Emanuele II Gallery
  • Art & Culture
Museo del Novecento - Milano - @inLombardia
136 mt

Duomo of Milan

  • Religious Tourism
Duomo di Milano - @inLombardia
183 mt

Ambrosian Picture Gallery

It houses the largest collection of Leonardo's sheets, the Codex Atlanticus, exhibited thanks to temporary thematic exhibitions
  • Art & Culture
Ambrosian Picture Gallery
188 mt

Museo Mangini Bonomi

Housed in an elegant Milanese building, the museum exhibits an extensive collection organized in 40 sections
  • Art & Culture
Museo Mangini Bonomi, Musei Milano
210 mt

Royal Palace

Palazzo Reale is one of Milan’s most famous landmarks, the link between the city’s illustrious past and its innovative present.
  • Art & Culture
Royal Palace
215 mt

Duomo Museum

With 26 rooms, the Museum covers an area of 2000 square meters including sculptures, paintings, tapestries, terracottas
  • Art & Culture
Duomo Museum, outstanding museums
235 mt

Vittorio Emanuele Gallery

  • Lifestyle
Vittorio Emanuele Gallery, inspiring monuments
240 mt

La Scala Theatre Museum

  • Art & Culture
La Scala Theatre Museum
355 mt

Teatro alla Scala

One of the most famous international opera temples, the Teatro alla Scala in Milan enchants the world with opera, concerts and ballets.
  • Art & Culture
Teatro alla Scala
406 mt

Roman Theatre of Milan

Discover the Roman Theatre of Milan
  • Art & Culture
Roman Theatre of Milan
463 mt

Casa Manzoni

It's one of those places where time seems to stand still: you can still breathe the romantic air in which the great writer lived
  • Art & Culture
Casa Manzoni, museum in Milan
534 mt

The Guastalla Gardens

Today it is one of Milan’s most beautiful green areas, located near the Duomo
  • Active & Green
The Guastalla Gardens
695 mt

Poldi Pezzoli Museum

An elegant 19th-century aristocratic residence, displaying the private collection of its former owner
  • Art & Culture
Poldi Pezzoli Museum
713 mt

Milano, the Fashion district

The Fashion District, an area in the heart of Milan, bordered by Via Manzoni, Via della Spiga, Corso Venezia and Via Montenapoleone
  • Lifestyle
Milano, the Fashion district
745 mt

Teatro Nuovo

A few steps from the Duomo, a theater that captures the most important innovations in the panorama of national and international shows.
  • Art & Culture
Teatro Nuovo
757 mt

Church of San Maurizio

In the heart of Milan, is defined the Sistine Chapel of Lombardy. Completely frescoed leaves you breathless
  • Religious Tourism
Church of San Maurizio
775 mt

Activities

Guided tour of Classic Milan

  • Art & Culture
Guided tour of Classic Milan
107 mt

Milan - Franciacorta - Venice

  • Golf
Milan - Franciacorta - Venice
123 mt

Licensed tour, hiking and experiential Guides in Lombardia

  • Active & Green
Licensed tour, hiking and experiential Guides in Lombardia
160 mt

Private Tour discover Milan Highlights

  • Art & Culture
Private Tour discover Milan Highlights
165 mt

The Pinacoteca Ambrosiana, a tour to the masterpieces of Art

  • Art & Culture
The Pinacoteca Ambrosiana,  a tour to the masterpieces of Art
230 mt

Longboard course for beginners

  • Active & Green
Longboard course for beginners
288 mt

Guided tour of the Museum of La Scala, Milan

  • Art & Culture
Guided tour of the Museum of La Scala, Milan
388 mt

The Underground Milan – The hidden archaeological areas

  • Art & Culture
The Underground Milan – The hidden archaeological areas
424 mt

The Rooftop of the Duomo

  • Art & Culture
The Rooftop of the Duomo
424 mt

San Maurizio al Monastero Maggiore, a very precious jewel

  • Art & Culture
San Maurizio al Monastero Maggiore, a very precious jewel
779 mt

Leonardo da Vinci in Milan

  • Art & Culture
Leonardo da Vinci in Milan
788 mt

Private walking tour Milan the city of fashion

  • Art & Culture
Private walking tour Milan the city of fashion
791 mt

Fashion and Food in Milan

  • Food & Wine
Fashion and Food in Milan
809 mt

On the vintage tram in Milan, in the 1920’s atmosphere

  • Art & Culture
On the vintage tram in Milan, in the 1920’s atmosphere
809 mt

The heart of Milan

  • Art & Culture
The heart of Milan
827 mt

Milan Street Art Tour, Navigli and Ticinese area

  • Art & Culture
Milan Street Art Tour, Navigli and Ticinese area
843 mt

The Pinacoteca of Brera, a collection of absolute masterpieces

  • Art & Culture
The Pinacoteca of Brera, a collection of absolute masterpieces
927 mt

Castello Sforzesco of Milan – The life at Court

  • Art & Culture
Castello Sforzesco of Milan – The life at Court
972 mt

Guided tour of the Basilica di Sant’Ambrogio

  • Art & Culture
Guided tour of the Basilica di Sant’Ambrogio
986 mt

The Last Supper, guided tour to the great work of Leonardo

  • Art & Culture
The Last Supper, guided tour to the great work of Leonardo
1.43 km

Where to sleep

ODSWEET HOTEL

Milano
ODSWEET HOTEL
14 mt

Maison Milano UNA Esperienze

Milano
Maison Milano UNA Esperienze
50 mt

MAZZINI APARTMENT

Milano
MAZZINI APARTMENT
52 mt

BIS FLAT IN DUOMO

Milano
BIS FLAT IN DUOMO
52 mt

Passaggio Duomo 2 sub 726

MILANO
Passaggio Duomo 2 sub 726
55 mt

Passaggio Duomo 2 Sub 717

MILANO
Passaggio Duomo 2 Sub 717
55 mt

Passaggio Duomo 2 sub 723

Milano
Passaggio Duomo 2 sub 723
55 mt

Duomo Cathedral View Luxury

Milano
Duomo Cathedral View Luxury
55 mt

Duomo UNique Luxury Apartment

Milano
Duomo UNique Luxury Apartment
55 mt

DUOMO 9

MILANO
DUOMO 9
57 mt

SPECIAL DHOME

MILANO
SPECIAL DHOME
57 mt

SHEVA BOUTIQUE HOTEL

MILANO
SHEVA BOUTIQUE HOTEL
57 mt

Dogana 3 Sub 723

MILANO
Dogana 3 Sub 723
57 mt

Sweet inn Dogana sub 728

Milano
Sweet inn Dogana sub 728
57 mt

Italianway Dogana 3 sub 729

Milano
Italianway Dogana 3 sub 729
57 mt

SWEET INN ITALY DOGANA3 Sub.753

Milano
SWEET INN ITALY DOGANA3 Sub.753
57 mt

SWEET INN ITALY DOGANA3 Sub.751

Milano
SWEET INN ITALY DOGANA3 Sub.751
57 mt

SWEET INN ITALY DOGANA3 Sub.749

Milano
SWEET INN ITALY DOGANA3 Sub.749
57 mt

SWEET INN ITALY DOGANA 3 sub 750

Milano
SWEET INN ITALY DOGANA 3 sub 750
57 mt

SWEET INN ITALY DOGANA 3 sub 752

Milano
SWEET INN ITALY DOGANA 3 sub 752
57 mt