Mountain tourism continues to grow, and Valtellina is confirmed as one of the most popular destinations for Italians.

According to the latest research, the mountain tourism sector generated a turnover of 24 billion euros in 2024, with a further 7.5 percent growth expected thanks to the Milan-Cortina 2026 Winter Olympics. Favorite destinations include Livigno and Bormio, resorts rich in attractions for both sportsmen and women and those seeking relaxation and wellness.

Why Choose Valtellina?

53.7 percent of Italians choose the mountains for the range of sports and activities on offer, while 63 percent do so to regenerate. Valtellina perfectly meets these needs, offering:

• More than 400 km of ski slopes and 200 km of snow parks
• Scenic trekking routes among breathtaking landscapes
• Unique food and wine experiences with typical local products
• Wellness and relaxation in natural spas and thermal baths

Food and Wine Tourism: Authenticity Protagonists.

64.3% of Italians visit mountain resorts to discover authentic flavors. Local cuisine represents a key element for tourism in Valtellina.

Among the most appreciated gastronomic experiences we find:

• Teglio's pizzoccheri, a classic of Valtellina cuisine.
• Local cold cuts and cheeses, protagonists in the characteristic "crotti"
• Bresaola della Valtellina IGP, chosen by 61.7 percent of tourists as the perfect mountain food

"Valtellina Nascosta Winter Edition": A Journey into Flavors and Traditions.

For those who want to discover lesser-known corners of Valtellina, the Consorzio di Tutela Bresaola della Valtellina has launched of "Valtellina Nascosta, Winter Edition." This initiative includes:

• Three high-altitude destinations between Livigno, Bormio and Valmalenco.
• Three Bresaola Experience Points, selected places to taste Bresaola della Valtellina IGP
• A dedicated podcast, with stories and trivia about local culture
• An interactive web app, with maps, itineraries and suggestions to discover the real gems of the area

Valtellina is not just a destination, but an authentic experience that combines nature, culture and culinary tradition. With the "Valtellina Nascosta Winter Edition" campaign, you have the opportunity to discover the true soul of this land, far from the beaten path and immersed in its unmistakable flavors.

Book your adventure now and experience Valtellina like a true local!