Have you ever heard of the Big Benches?

The Big Benches, or "panchine giganti," have become a distinctive attraction and a symbol of sharing in many areas of Italy, especially in the Langhe, the hills of Piedmont, and other scenic regions. The project began in 2010, inspired by Chris Bangle, a renowned American car designer who, after moving to Piedmont, decided to create an installation that would evoke a sense of childhood wonder while also highlighting the natural landscapes.

THE MEANING OF THE BIG BENCHES
The Big Benches are oversized benches, made with a sturdy metal structure and an essential yet captivating design. Their main feature is their size: much larger than regular benches, they allow those sitting on them to feel like children, evoking a sense of wonder and offering a fresh perspective on the surrounding landscape.

These installations are not only tourist attractions but also symbols of community. The Big Benches are strategically placed in panoramic spots, often on hills, vineyards, or in the midst of unspoiled nature. They encourage visitors to explore, discover new places, reconnect with the environment, and share the experience with others.

THE BIG BENCH COMMUNITY PROJECT
The initiative for the Big Benches finds its core in the Big Bench Community Project (BBCP), a project that engages local communities and promotes sustainable tourism. Each bench is built with the support of local people, often through donations and local sponsors, and is part of a network that attracts thousands of tourists. Besides being prime viewing points, the Big Benches positively impact local economies, encouraging visitors to stop in small villages, taste local products, and support regional businesses.

AN OPPORTUNITY FOR SLOW TOURISM
The Big Bench project fits perfectly into the concept of slow tourism, an increasingly popular trend that invites people to explore regions at a relaxed pace, enjoying the journey as much as the destination. The Big Benches, often placed in areas of rare natural beauty, encourage a leisurely visit, allowing people to appreciate the landscape, history, and culture of the places they visit.

The Big Benches are more than just oversized seating: they represent an innovative way to rediscover the territory, promote sustainable tourism, and create connections between people. Through their simplicity, these large seats allow anyone who sits on them to feel small in the face of nature’s grandeur, while promoting environmental respect and the joy of sharing experiences. Over the years, this initiative has grown and spread, becoming an example of how art and design can enhance the scenic and cultural heritage of a region.