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60+1 Chicco Exhibition at Broletto
Storie di oggetti per la famiglia di ieri, di oggi e di domani
SATURDAY 8 DECEMBER 2018 – SATURDAY 5 JANUARY 2019
A journey through time made of tenderness and surprise, of innovations and curiosities, to know, a little more, the icon brand of the world of childhood, which for sixty years accompanies families in the extraordinary adventure of growing up.
Protagonists will be the objects of industrial production. They have entered the homes of generations of Italians, have made history, shaped an imaginary, marked the stages of technological progress and, above all, accompanied the most delicate and strong between the stories of love, that between parents and children. For the first time they leave the historical Chicco archive, a treasure trove of business culture so far not accessible to the public. Objects that tell stories. The story of Chicco first of all, but also the stories of the families who used them in their homes.
On display will be exposed 60 objects to tell the first sixty years of Chicco. The toys have a very special charm, like the Casina delle Api, one of the first toys developed and produced by Chicco: a colorful group of small bees in flight that dance above the cradle to the sound of a sweet music that still has the ability to recall the most beautiful memories of our childhood. Other toys, on the other hand, have been great companions of adventure for children, like the Chicco Rodeo, a perfect balance between tradition and innovation.
The exhibition lends itself to many readings: many will reopen the drawers of memory by recognizing the objects that have accompanied special and happy moments of their lives. Some will appreciate the design, others the brilliant intuitions. The most attentive will also catch the evolution of the role of mothers and fathers. The exhibition is a kaleidoscope that offers thousand looks on the world of childhood and products that have made the adventure of growing easier and more stimulating.
Opening times:
8 – 23 December: Saturdays and Sundays: 10.30 AM – 12.30 PM | 03.00 – 07.00 PM ; from Tuesdays to Fridays: 03.00 – 07.00 PM
26 December: 03.00 – 07.00 PM
27 December – 5 January: from Tuesdays to Sundays: 10.30 AM – 12.30 PM | 03.00 – 07.00 PM
Phone: +39 031 268989
Email: comoturistica@tin.it
Website: www.cittadeibalocchi.it
