Explora is the Destination Management Organization (DMO) of the Lombardy Region, of the Metropolitan Chamber of Commerce of Milan-Monza-Brianza-Lodi and, through UNIONCAMERE Lombardia, of all the Lombardy Chambers of Commerce, at the service of businesses and the territory. It is the subject that has as its primary function the promotion of the entire tourist offer of Lombardy and does so through the brand inLOMBARDIA, an innovative format of promotion, a flexible model and a strong digital characterization. Explora has the task of guiding tourism promotion strategies towards national and international markets in complete harmony and synergy with local realities, through the construction of a network of collaborations between tourism operators, institutions and trade associations.
In particular, Explora is at the service of the Lombardy Region, the Lombardy Chamber system and the territories for: Enhancing destinations and territories through a federal organizational model. Structure a partnership with the enterprise system. Provide useful tools for the territory and businesses. Promote the tourist and experiential offer of the territory from a market point of view. Communicate through an umbrella brand the excellence of Lombardy